An opportunity to invest in a Generational AI technology that will change the face of enterprise software

Changing the way people work at work

*Also compatible with Netsuite, Hubspot, Oracle, MSDynamics.

ai ENTERPRISE SOFTWARE crm COMMERCIALLY AVAILABLE

Our Pitch

The Problem We Solve

Why do sales teams push back on using CRMs?

Why are CRM Outcomes For Enterprise So Underwhelming?

  • “Current software offers surprisingly little that helps a salesperson answer the question .. "What actions should I take today to sell more?" (Gartner) 
  • “Enterprise software offers little automation and requires manual data entry from staff along with “stare and compare” analysis from managers/users to uncover insights.” (Gartner) 
  • “Enterprise spends over $800 billion each year on software yet overall productivity has dropped substantially since 2004 and continues to decline despite the rush to digital technology.“ (McKinsey) 
  • End users recognize that the software is largely about oversight and control by management. They see it as a threat to their job security and actively try to avoid using it. 
  • Sales teams will deliver quotas when the majority of their time is spent selling, not spending hours on data entry and administration.
REQUEST data room

CRM Average 
User Adoption

26%

(Source)

So what ​does a CRM actually do for Businesses? (remember vendors sell $80B worth a year)

CRMs are needed by every company to act as a system of record.  This refers to a acting as a single source for all of a business’ data detailing sales, their leads and pipeline, their customers and all of their teams activities .. be they calls, emails, notes, tasks and forecasts.

If only 26% ​of customer facing teams are using the CRM every day it is failing as a system of record!

So .. fi​xing user adoption will fix the CRM. It will solve an $80B problem. And it will drive huge productivity & revenue growth.

The Solution is Sentia AI. 

Leveraging the power of multiple AIs in their current CRM we solve this $80B problem.

So .. What​ Do Teams Actually Want Their CRM To Do For Them?

1. Just Tell Me!

They want software to tell them, automatically, what they need to do & what they need to know everyday. Let it do the data entry.

"Having used salesforce.com for 3 years before we discovered Sentia, my team were constantly complaining about the amount of data entry that it required. Sentia does all of that and runs my day for me"

Michael A.
National Sales Manager
Global Appliance Business

2. Show Me!

They want software to tell them how they are performing. No more staring at mind numbing dashboards & reports. 

I have had experience with different CRM’s over the past 10 years but Sentia is a game changer.  

We are now seeing huge benefits of a visible pipeline of opportunities, and our rep activity has become focussed clear and easily traceable with a tenfold increase in activity and customer contacts in the midst of the current downturn."

Mike L.
General Manager
Mining Services Business

3. Coach Me!

They want software to tell them how they can improve! They want it to Coach them. Train them. Upskill them. 

"Our CRM was always something that my team would groan and complain about.

It was a huge investment for our business but we never felt that we were able to realize a return. Sentia has turned it around for us. My team is now focused and I have complete visibility over all of their activity. Couldn't be happier!"

Donna B.
Rev Ops Director
Financial Services

Sentia AI Provides Enormous Benefits

And We Have The Executive Team to Deliver!

David Forder

CEO & Founder

Extensive 30 years 
senior management and sales management experience across 3 continents and 7 industries • CEO of 3 x $B+ organizations • Founded 3 start ups • Serial entrepreneur

David Brown

Executive Director

Prior with Dun & Bradstreet, Ernst & Young, Morgan Parker & Johnson Led Americas expansion of 50+ Aust. Companies, Past Board Member – Australian American Chamber of Commerce.

Fay Pondif

Director - Rev Ops

Project lead on $1B software deployment project • Founded a leading sales & services firm • Exposure to over 60 global brands in FMCG, Cosmetics, Fashion, Consumer Electronics and Appliances 

William Ashton

Chief Operating Officer

With an extensive background in enterprise software and senior roles including with Deloitte, Teradata, Oracle and HP, Bill is an operations focused strategic leader with a passion for helping both large and small companies.

REQUEST access to our data room
Reviews

Greg Finkermeyer Operations Director, Princes Services

Highly professional and friendly, very easy to work with, clearly listen to your situation or requirements and deliver excellent and informative ideas and solutions that support the business and client.

John Stevenson, Sentia Super User
I have dealt with Sentia for several years and have found them very helpful especially, Matt very easy to work with if l have had any issues at all he would go out of his way to solve any issues usually with in the day. Also very accommodating to make any minor changes to make very user friendly. I would recommend to anyone to explore what they have on offer to meet your business requirements.

C.Will, Sales Enablement Panasonic

The Sentia team were a great help in introducing a modern and customized CRM solution to our business. They were very happy to work with us as our needs evolved, creating a number of excellent solutions for some of the more challenging aspects of the build. Thank you Team!

Some of our reviews on Trust Pilot 
Valuation

Deal Terms

Valuation
$35,000,000 (Pre-Money)*

Minimum Investment
$500,000*
* Negotiable if strategic investor

Funding Goal
$10,000,000

Source : Fortune.com 

Valuing an AI startup requires a different approach than traditional startups due to the rapidly scalable and unique nature of AI technology. When creating a valuation model for an AI startup, there are several criteria that should be considered:

1. Intellectual property

Sentia owns a set of very unique proprietary algorithms and methodologies in place that were developed and tested across multiple real world sales organizations.

At the heart of Sentia is its’ ability to score leads & accounts for their true value and their propensity to convert. They were developed, tested and optimized when the founder operated a previous business with 60 separate field teams over a period of several years.
The availability of these multiple teams allowed extensive A/B testing and allowed us to identify the weighting and importance of what are the real key factors in determining the value of a prospect, an opportunity and an account – all of which are very different. These are stored encrypted in our code. 

When deployed across multiple sales teams these algorithms alone delivered a 26% uplift in revenues in side by side testing.
In addition to this Sentia We developed internally a design ethos and approach (what we refer to as ‘single page/single click’ method) which resonates every time we expose our application to users. 

‘Sentia’ trademark registration is in place in Australia & USA. A suite of domain names are owned. 

We also have patentable features planned in future releases once these can be protected.


2. Talent pool

High-quality talent is crucial for the success of an AI startup. The valuation model takes into account the quality and experience of the team and the founders here have backgrounds that include multiple start-ups, exits AND corporate leadership of several multi-billion dollar organizations across 2 continents.
 
3. Market potential

The market potential for AI products is significant, but it is critical to consider the specific market segment the startup is targeting. The enterprise software market, particularly the CRM space, is an enormous market continuing to grow at around 14 - 15% annually. The spend in CRM this year is expected to hit $80 Billion and Sentia provides a clear cost effective solution to what is a massive problem for CRM Customers - user adoption.

4. Stage of development

The stage of development for an AI startup is critical in determining its value. Our valuation reflects that ALL development work on our flagship product is now complete, development work continues on our next product (equally amazing) and the flagship product, Sentia, is being offered to Customers now and we have a pipeline of potential deal flow. 

5. Scalability

The scalability of AI technology is a significant factor in its value. The valuation model should consider the potential for the product to scale to large numbers of Customers at suitable pricing. Sentia's product and its' price point have been market tested and provides margins of 65% to 70% ensuring a swift path to profitability. 

6. Business model

The founders have developed a unique and effective go to market model (covered in the data room) to ensure cost effective scaling. In addition, Sentia is a salesforce.com partner and can quickly leverage the market leader's sales team and sell in the application to their existing customer base ($34B+) 

Valuation Methodology

 1. Intellectual property

Sentia owns a set of very unique proprietary algorithms and methodologies in place that were developed and tested across multiple real world sales organizations.

At the heart of Sentia is its’ ability to score leads & accounts for their true value and their propensity to convert. They were developed, tested and optimized when the founder operated a previous business with 60 separate field teams over a period of several years. The availability of these multiple teams allowed extensive A/B testing and allowed us to identify the weighting and importance of what are the real key factors in determining the value of a prospect, an opportunity and an account – all of which are very different. These are stored encrypted in our code.

When deployed across multiple sales teams these algorithms alone delivered a 26% uplift in revenues in side by side testing.In addition to this Sentia 

We also developed internally a design ethos and approach (what we refer to as ‘single page/single click’ method) which resonates every time we expose our application to users. 

‘Sentia’ trademark registration is in place in the USA. A suite of domain names are owned. We also have patentable features planned in future releases once these can be protected. 

2. T alent pool

High-quality talent is crucial for the success of an AI startup. The valuation model takes into account the quality and experience of the team and the founders here have backgrounds that include multiple start-ups, exits AND corporate leadership of several multi-billion dollar organizations across 2 continents.

3. Market potential

The market potential for AI products is significant, but it is critical to consider the specific market segment the startup is targeting. The enterprise software market, particularly the CRM space, is an enormous market continuing to grow at around 14 - 15% annually. The spend in CRM this year is expected to hit $80 Billion and Sentia provides a clear cost effective solution to what is a massive problem for CRM Customers - user adoption.. 

4. Stage of development 

The stage of development for an AI startup is critical in determining its value. Our valuation reflects that ALL development work on our flagship product is now complete, development work continues on our next product (equally amazing) and the flagship product, Sentia, is being offered to Customers now and we have a pipeline of potential deal flow.

5. Scalability

The scalability of AI technology is a significant factor in its value. The valuation model should consider the potential for the product to scale to large numbers of Customers. Sentia is this product and the price point and market tested pricing provides margins of 65% to 70% ensuring a swift path to profitability.

6. Business model

The founders have developed a unique and effective go to market model (covered in the data room) to ensure cost effective business scaling.In addition, Sentia is a salesforce.com partner and is able to leverage the market leaders sales team to sell in the application to their enormous existing customer base.

Comparable valuations (past 6 months)